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The DSEM was one of the very early schools that obtained the right to set up MBA programmes which was approved by the MOE. The DSEM launched the MBA programme in 1998. After over 10 years’ accumulation of MBA education experiences, the DSEM successfully got the approval from the MOE and launched the EMBA programme in 2009.

In about 15 years’ practice of MBA education, the DSEM formed a set of mature management systems including admission and graduation, module management, curriculum design, student advisor and faculty development. The DSEM MBA programme gained large positive reputation in the companies, the community and the society. In 2001 the DSEM successfully passed the audit from the MOE. Since the first batch of MBA students graduated in 2001, there are over 1000 MBA students graduated from the DSEM. Most of them already became the backbone in various fields. The MBA education at the DSEM not only changed the life of the students, but also enhanced the enterprises through students’ input of modern management methods and thoughts obtained from their study at the DSEM. 

The durations of MBA are 2 years, but the students have the freedom to graduate within 5 years after admission without penalty. 

  • Mission of the MBA Programme

The mission of the MBA programme is to cultivate MBA students with creative thinking through the acquisition and application of Three Key Skill sets:social responsibility, social capital,and strategic planning.

  • Strategies of the MBA Programme

The MBA programme will implement a strategy to train junior to mid-level managers with creative problem-solving abilities, team spirit, and practical knowledge. In more detail, the strategies for the MBA programme are listed below.

Quality Strategy:The MBA office plans to add more external advisors in the MBA project supervisory group to widen and strengthen the MBA students’ practical leadership skills. The office also plans to place more training and competition opportunities for the younger lecturers. Through these trainings and competitions excellent younger instructor who possesses up-to-date business knowledge can get more involvement at their earlier stage of career development to the MBA programme. In addition, the office also aims to increase the students’ evaluation for the module and the instructors to retain excellent instructor and eliminate the ones with poor performance.

Service Strategy:In addition to increasing the amount of the industry supervisors, the MBA office plans to arrange more regular external presentations by well known industrialists and government officials, and increase the forms of the communication between the MBA students and the business practitioners. Inviting practitioners and experts to the MBA class to have a direct dialogue with the students will be a new content giving the students an opportunity to ask questions directly to the successful managers. The office also decides to establish dedicated staff to serve the MBA students better. The class supervisors will be full-time administration staff instead of teaching and research occupied academic faculty in the past to guarantee they are 8 hours available to help the students as needed.

Marketing Strategy:The MBA office will continue its current higher than average scholarship and increase the forms of scholarship to the MBA students. The office will initiate the brand awareness campaigns through organizing national and regional MBA forums, increasing more open lectures and open houses activities, and organizing national campaigns in specific topics which the school has competitive advantages.

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